How a Non-Alcoholic Beer Company Became America's 8th Largest Craft Brewer—Without Selling a Drop of Alcohol

In 2018, Bill Shufelt and John Walker launched Athletic Brewing Company in Stratford, Connecticut, with a radical proposition: create world-class craft beer with one crucial difference—remove the alcohol entirely.

Six years later, Athletic Brewing ranked as the 8th largest craft brewery by volume in the United States, becoming the first non-alcoholic beer maker to ever crack the top 10 SOURCE. The company rose from 27th place in 2022 to 13th in 2023, and then to 8th in 2024, while also ranking as the 18th overall brewing company across all categories SOURCE.

After ranking as the eighth-largest craft brewery by volume in 2024, Athletic Brewing Company is on pace to cross the 500,000-barrel threshold by the end of 2025 SOURCE. By 2025, Athletic had the capacity to produce 1.2 million barrels of beer per year SOURCE.

This isn't a niche success story. Athletic Brewing is the best-selling non-alcoholic craft beer brand in the U.S., with over 52% market share—more than 45 share points ahead of its next closest competitor SOURCE. The company became the number two non-alcoholic beer in the U.S. in 2023, and ascended to number one SOURCE.

Athletic produces upwards of 50 non-alcoholic brews annually and is the most highly awarded non-alcoholic brewer of the past decade, with 185 prestigious taste awards SOURCE. The company is now a top 20 U.S. brewery overall SOURCE.

Athletic Brewing's rise parallels—and helps drive—explosive growth in the non-alcoholic beer category. The global non-alcoholic beer market is projected to grow from $20.5 billion in 2025 to $43.9 billion by 2035, registering a compound annual growth rate of 7.9% SOURCE. Other estimates value the market at $24 billion in 2025, expected to reach $50.8 billion by 2035 at a compound annual growth rate of 7.8% SOURCE.

This is the story of how a company selling beer without alcohol became one of America's largest craft brewers—and what that transformation reveals about the future of the entire beverage industry.

The Problem That Created Athletic Brewing

Bill Shufelt's path to founding Athletic Brewing began with a personal frustration that millions of health-conscious adults share.

"Back in 2013, I realized that alcohol was really the only inconsistent element of my high-performance lifestyle—it felt like a ceiling on everything I was doing," Shufelt explained SOURCE. "But I still loved great brews and the connection that comes with sharing one. The problem was that there weren't any nonalcoholic options that delivered on taste or experience" SOURCE.

That frustration turned into an idea: what if there was an exceptional nonalcoholic beer that you'd choose for its quality, not just because it had no alcohol SOURCE? Shufelt partnered with John Walker, an accomplished brewer who shared his curiosity and willingness to challenge the status quo SOURCE.

Together, they set out to reimagine the brewing process from the ground up—not just to make nonalcoholic beer, but to create a movement with brews that could stand shoulder to shoulder with their full-strength counterparts SOURCE.

After conducting hundreds of small-batch trials in Walker's garage, they developed a proprietary method for producing nonalcoholic beer, re-engineering nearly every step of the brewing process through extensive experimentation SOURCE.

Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer SOURCE. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade SOURCE.

The Proprietary Process: What Sets Athletic Apart

What sets Athletic Brewing apart from other nonalcoholic brewers is that it never focused on what was missing SOURCE.

Typically, non-alcoholic beer is made by brewing a full-strength beer and then removing the alcohol—either by boiling it off in a vacuum or using a fine membrane to separate it—or by halting fermentation before sugars fully convert into alcohol SOURCE.

Shufelt and Walker, however, spent two years inventing a proprietary process that they say is none of the above SOURCE. When pressed for additional details to help readers understand what their mysterious process is, Shufelt only offers a grin SOURCE.

The company guards its brewing method as a trade secret, but the results speak for themselves. Each beer contains less than 0.5% alcohol by volume—the legal threshold for "non-alcoholic" designation in the United States—while delivering the complex flavors, aromas, and mouthfeel that beer enthusiasts expect from craft brews.

Award-Winning Quality: Beating Traditional Beer

Athletic Brewing's quality credentials are extraordinary—and they didn't just beat other non-alcoholic beers. They beat traditional craft beer.

In 2020, Athletic's Free Wave IPA won the award as Supreme Champion Beer at the International Beer Challenge, becoming the first non-alcoholic beer to win the award, beating over 500 other entries SOURCE. The beer also took the title for Best No & Low Alcohol Beer, and Athletic itself was declared Brewer of the Year for North America SOURCE.

Athletic's beers have won at the World Beer Awards, US Open Beer Championship, Great American Beer Festival, and Best of Craft Beer Awards SOURCE. Its Run Wild IPA was named the US winner of the 2020 World Beer Award in the Pale Beer category, and the Best Non-Alcoholic Beer in the inaugural Tasting Alliance World Beer Competition in 2022 SOURCE.

The company's flagship Run Wild IPA has racked up over 30 awards, making it one of the most decorated non-alcoholic beers in the world SOURCE. The beer delivers piney, citrusy aromas with a dry, crisp finish—all the flavor, none of the hangover SOURCE.

With 185 prestigious taste awards accumulated over the past decade, Athletic has proven that non-alcoholic beer can compete on quality, not just as an alternative SOURCE.

Explosive Growth: From Garage to Eighth-Largest

Athletic Brewing's trajectory from startup to major craft brewer happened with astonishing speed.

The company launched in Stratford, Connecticut in 2018, operating from a modest facility SOURCE. In 2020, Athletic added a second manufacturing location when it purchased a brewing facility in San Diego, California from Ballast Point Brewing Company SOURCE.

In 2022, it opened a 150,000 square foot brewing facility in Milford, Connecticut, capable of producing 6 million cases annually SOURCE. The brewery—one of only two large dedicated nonalcoholic breweries worldwide (both belonging to Athletic)—is crisscrossed by 45-foot-tall tanks and tubes SOURCE.

In 2024, Athletic purchased a second Ballast Point brewing facility, this one 107,000 square feet in size in San Diego SOURCE. Since Athletic laid down roots in San Diego in 2020, converting Ballast Point Brewing's former R&D brewery into its West Coast headquarters, the company has grown 60 times over SOURCE.

The new brewery—San Diego County's largest—brought online in mid-September 2024, allows Athletic to double its annual production capacity and meet rising demand for its nonalcoholic beers SOURCE.

In 2022, Keurig Dr Pepper took a $50 million minority stake in Athletic Brewing SOURCE. The company was reportedly valued at roughly $800 million in its latest funding round in 2024 SOURCE.

Athletic's ranking among craft breweries tells the growth story dramatically. The company was the first non-alcoholic beer maker to make the list of top 50 craft brewing companies by sales volume in the U.S. in 2022, placing at number 27 SOURCE. It rose to number 13 in 2023, and number 8 in 2024 SOURCE.

Market Dominance: 52% Share and Growing

Athletic Brewing doesn't just participate in the non-alcoholic beer category—it dominates it.

The company is the best-selling non-alcoholic craft beer brand in the U.S., with 52% market share, outselling the next 100 non-alcoholic craft brands combined and leading its next closest competitor by 45 share points SOURCE.

Athletic is now the top-selling no-alcohol beer brand in the United States SOURCE. The company holds 17% of the entire non-alcoholic beer category's volume share, edging out AB InBev's Bud Zero and Heineken's 0.0 version SOURCE. Just three years earlier, Athletic held only a 4% share SOURCE.

Much of the growth in U.S. non-alcoholic beer is fueled by Athletic Brewing SOURCE. About 20% of Michelin-starred restaurants nationwide now carry Athletic's products SOURCE.

Athletic produces upwards of 50 non-alcoholic brews annually, offering variety that matches traditional craft brewers SOURCE. The company is revolutionizing how modern adults drink by crafting game-changing non-alcoholic brews that can be consumed anytime and anywhere SOURCE.

The Dry January Effect: 15 Million Cans in Four Weeks

Athletic Brewing's business model brilliantly capitalizes on seasonal spikes in non-alcoholic beer demand while building year-round consumption.

Just days before Athletic Brewing's newest busy season begins—Dry January—its primary brewery in Milford, Connecticut shifts into overdrive, working to meet the coming month's nationwide surge in demand SOURCE. Nearly 15 million cans will vanish from retail shelves within the first four weeks of 2025 SOURCE.

Athletic Brewing announced the return of its Athletic January campaign in 2026, a month-long celebration of moderation and mindfulness SOURCE. Developed for beer lovers approaching January with greater intention and balance, Athletic January showcases how the brewery's great-tasting non-alcoholic brews can elevate everyday moments at home, at the table, and everywhere in between SOURCE.

"For too long, January has been defined by limitations, framed around sacrifice rather than possibility," said Andrew Katz, Chief Marketing Officer of Athletic Brewing SOURCE. "In 2026, we're shifting the conversation by encouraging drinkers to prioritize presence, explore new experiences, and make moderation a year-round mindset" SOURCE.

Innovation Pipeline: Extending Beyond Core

Athletic Brewing continues to innovate, expanding its product line to capture different consumption occasions and preferences.

Responding to consumers' thirst for bold flavors, Athletic has several innovation efforts planned for 2026 SOURCE. In January 2026, Athletic will debut Athletic Lite Lime & Salt—its first-ever line extension and a new year-round offering—at select nationwide retailers SOURCE.

Light, crisp, and exceptionally refreshing, Athletic Lite Lime & Salt pairs real citrus with a clean salt finish for an easygoing brew that fits any moment SOURCE. Each 12-oz can contains 40 calories, 8g of carbs, 0g of protein, and 0g of fat, and is less than 0.5% ABV SOURCE.

Athletic will also bring two cocktail-inspired non-alcoholic brews to retail for the first time SOURCE. Moscow "Mule" and "Paloma" will debut in four-packs at Target on December 28, 2025, and expand to select nationwide retailers, including Sprouts Farmers Market, Wegmans, and Whole Foods Market, in 2026 SOURCE.

Athletic Brewing just landed onto the music scene with a new non-alcoholic beer, Side Stage Pale, crafted for the Vans Warped Tour's 30th anniversary SOURCE. The new beer is loaded with hops and a sharp citrus twist—matching the festival's energy, minus the hangover SOURCE.

The collaboration with Warped builds on Athletic's growing presence in live music and its mission to revolutionize how modern adults drink by offering inclusive options for every fan, lifestyle, and occasion SOURCE.

The Broader Non-Alcoholic Beer Boom

Athletic Brewing's success both drives and benefits from explosive growth in the broader non-alcoholic beer category.

The global non-alcoholic beer market is projected to grow from $20.5 billion in 2025 to $43.9 billion by 2035, registering a compound annual growth rate of 7.9% SOURCE. Another analysis values the market at $24 billion in 2025, expected to grow from $25.9 billion in 2026 to $50.8 billion by 2035 at a compound annual growth rate of 7.8% SOURCE.

Alternative estimates place the non-alcoholic beer market size at $21.24 billion in 2024, poised to grow from $22.43 billion in 2025 to $34.68 billion by 2033, growing at a compound annual growth rate of 5.6% SOURCE.

In the United States specifically, the market was valued at $6.4 billion in 2025, driven by health and wellness trends, the sober-curious movement, and innovative craft brewing culture SOURCE.

While overall beer volume fell roughly 1% in 2024, volume for its non-alcoholic counterpart grew 9% worldwide, according to IWSR SOURCE. The category's growth accelerated in 2018 and has continued to outstrip the broader beer market since then SOURCE.

IWSR is projecting that no-alcohol beer will grow by 8% annually through 2029, while ale's volume is expected to slide 2% annually in that same period SOURCE. Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide in 2025 SOURCE.

New data from the Beer Institute shows that the non-alcoholic beer category is up 22.2% year-to-date and 16.4% over the past 12 months as of July 2025 SOURCE. On-premise sales are up 26.4% so far in 2025, building on a 22% increase in 2024 SOURCE.

The established no-alcohol beer category will see 17% volume compound annual growth rate growth to 2028, according to IWSR SOURCE.

Why Non-Alcoholic Beer Is Booming

Multiple converging factors explain the explosive growth in non-alcoholic beer—factors that Athletic Brewing identified early and capitalized on masterfully.

Rising health awareness and shifting drinking habits are the primary drivers SOURCE. In urban markets, younger generations—particularly millennials and Gen Z—are actively seeking beer alternatives that offer the same mouthfeel and flavor but without alcohol SOURCE.

Consumers' growing interest in health and well-being, as well as drinkers opting for more conscious drinking situations, is driving the increasing popularity of non-alcoholic beer SOURCE. Non-alcoholic beer intake has positive health implications, which is another factor fueling market expansion SOURCE.

The main benefit of non-alcoholic beer is that it aids consumers in reducing their dependence on beer in daily life as well as the negative effects associated with heavy beer intake SOURCE. Products such as non-alcoholic malt beer have fewer calories than other carbonated beverages, making them a good substitute for customers SOURCE.

According to a Beer Institute survey conducted in January 2025, 60% of participants felt low- and no-alcohol beer helped them meet their moderation goals SOURCE. Forty-nine percent cited wellness, and 48% cited saving money as their main reasons for reducing alcohol intake SOURCE.

Research from 2024 YouGov CategoryView reinforced this transformation: one in three Americans drank less alcohol last year, and 27% of 21- to 29-year-olds drink non-alcoholic beverages weekly SOURCE. Top motivations include health consciousness, avoiding hangovers, and affordability SOURCE.

Recent consumer surveys paint a clear picture: younger legal-age drinkers want alcohol-free options SOURCE. According to the Beer Institute survey, 61% of Gen Z and Millennial consumers say they'd choose a non-alcoholic version of their favorite beer, and 57% would stay longer at bars or restaurants that offer solid non-alcoholic selections SOURCE.

The Premium Non-Alcoholic Movement

Non-alcoholic beer is no longer a budget alternative—it's becoming a premium category.

Premium-and-above price products have been the primary drivers of growth in the more established segments of no-alcohol beer, wine and spirits SOURCE. Alcohol-free variants are set to dominate product preferences, accounting for over 62% of total sales SOURCE.

Non-alcoholic variants (less than 0.5% ABV) dominated the market with an approximate share of 60% in 2025 and are expected to grow at a compound annual growth rate of 7.6% through 2035 SOURCE.

Breweries, both large and craft-based, are responding by launching products that deliver on sensory experience while aligning with wellness and social moderation values SOURCE. This growth outlook is being shaped by flavor innovation, the zero-proof movement, and expanding shelf space for premium non-alcoholic beer variants in both online and offline retail SOURCE.

Manufacturers are introducing exotic infusions and emphasizing eco-conscious brewing techniques to attract health-aware consumers SOURCE. At the same time, regulatory leniency for non-alcoholic beverages in online retail is creating opportunities for newer brands to scale quickly without legacy distribution hurdles SOURCE.

Flavor Innovation Driving Growth

The non-alcoholic beer category has moved far beyond bland, watery alternatives to embrace bold flavors and diverse styles.

Flavored non-alcoholic beer is set to lead the category segment in 2025, accounting for 54.6% of global sales SOURCE. The rising demand for variety and experimentation in taste has fueled the growth of this segment, especially among younger consumers SOURCE.

Infusions of fruits such as peach, cranberry, ginger, and mint are being introduced to cater to evolving consumer palates SOURCE. Flavored variants are perceived as more refreshing and approachable, especially for first-time or casual drinkers SOURCE.

Based on flavor profile, hoppy dominated the market with an approximate market share of 22.8% in 2025 and is expected to grow with a compound annual growth rate of 7.4% through 2035 SOURCE.

Non-alcoholic stout and porter represents the fastest-growing segment with a compound annual growth rate of 9.6% from 2026 to 2035, driven by coffee culture crossover appeal and consumers seeking rich, full-bodied alternatives to traditional beers SOURCE. These dark beer styles leverage roasted malt complexity, chocolate and coffee notes, and creamy textures that partially compensate for alcohol's absent body and warmth SOURCE.

Distribution Channels: How Athletic Reaches Consumers

Athletic Brewing's success depends on sophisticated distribution that makes its products available wherever consumers shop.

Direct-to-consumer channels and supermarket sales are becoming key distribution avenues, especially in North America and Western Europe SOURCE. Online platforms are accelerating discovery and adoption, offering a wide variety of flavor profiles not typically available in traditional stores SOURCE.

The adoption of non-alcoholic beer worldwide is rising due to new product development and increased availability in different pubs and eateries SOURCE. About 20% of Michelin-starred restaurants nationwide now carry Athletic's products, demonstrating the category's premium positioning SOURCE.

Non-alcoholic beer is still the leading product in the broader non-alcohol category, accounting for 87% of U.S. non-alcoholic sales SOURCE. While retail still dominates, the gap with on-premise is shrinking fast, with on-premise sales up 26.4% in 2025 SOURCE.

Regional Growth: Where Non-Alcoholic Beer Thrives

Non-alcoholic beer growth varies significantly by region, with different markets at different stages of adoption.

North America and Europe collectively dominate the non-alcoholic beer market, accounting for substantial volume and value shares driven by mature consumer awareness and established distribution SOURCE. North America holds 40% share of the global market, with growing consumption of non-alcoholic beer, major beer producers, and numerous recent introductions of low-alcohol beer products stimulating market growth SOURCE.

Europe is the dominating region in the global non-alcoholic beer market, attributed to the long-standing beer culture and the presence of well-established breweries in countries like Germany, Belgium, and the Netherlands SOURCE. Europe has witnessed a significant shift in consumer preferences towards healthier lifestyles and moderation in alcohol consumption SOURCE.

The Asia-Pacific region is experiencing the fastest growth in the global non-alcoholic beer market SOURCE. Factors contributing to this growth include changing consumer habits, rising health awareness, increasing disposable income, and a growing population of young and health-conscious individuals SOURCE.

Countries like India, China, Japan, and South Korea have seen a surge in demand for non-alcoholic beers as people seek healthier beverage options and alternative social drinking choices SOURCE. Cultural and religious factors in certain Asian countries, where alcohol consumption may be restricted or less prevalent, have also contributed to the growth of the non-alcoholic beer market in the region SOURCE.

The Competitive Landscape: Athletic vs. Giants

Athletic Brewing competes against some of the world's largest beer companies—and is winning.

The global non-alcoholic beer market is highly competitive, with a mix of established players and emerging breweries vying for market share SOURCE. The competitive landscape is influenced by factors such as product innovation, brand recognition, distribution networks, and marketing strategies SOURCE.

Athletic holds 17% of the non-alcoholic beer category's volume share, edging out AB InBev's Bud Zero and Heineken's 0.0 version SOURCE. This is remarkable considering that AB InBev and Heineken are two of the largest beer companies in the world with massive distribution networks and marketing budgets.

Athletic outsells the next 100 non-alcoholic craft brands combined, demonstrating dominance not just among startups but across the entire independent brewing segment SOURCE.

The company's 52% market share in non-alcoholic craft beer—45 share points ahead of its next closest competitor—represents a level of category dominance rare in the competitive craft brewing industry SOURCE.

What Athletic's Success Reveals About the Future

Athletic Brewing's rise from garage startup to eighth-largest craft brewer illuminates several important trends reshaping the beverage industry.

First, quality matters more than alcohol content. Athletic proved that consumers will choose non-alcoholic beer not as a compromise but as a preference—if the quality is there. The company's 185 taste awards, including beating traditional beers in international competition, demolished the assumption that great beer requires alcohol SOURCE.

Second, health consciousness is permanent, not a fad. The sustained double-digit growth in non-alcoholic beer—22.2% year-to-date, 16.4% over 12 months, 17% compound annual growth rate projected through 2028—demonstrates that consumer interest in wellness-oriented drinking is structural, not cyclical SOURCE.

Third, younger consumers are driving category transformation. With 61% of Gen Z and Millennial consumers saying they'd choose a non-alcoholic version of their favorite beer, and 27% of 21- to 29-year-olds drinking non-alcoholic beverages weekly, generational preferences are reshaping the entire beer industry SOURCE.

Fourth, occasion-based drinking is replacing volume-based drinking. Athletic's focus on "anytime, anywhere" consumption—emphasizing that non-alcoholic beer can be enjoyed after workouts, during work lunches, or at any time when alcohol would be inappropriate—expands the total addressable market rather than just competing for existing occasions.

Fifth, innovation beats tradition. Athletic succeeded by completely reimagining the brewing process rather than adapting existing methods. The company's proprietary brewing technique—developed through hundreds of small-batch trials—created a competitive moat that even global beer giants struggle to replicate.

The Recognition: Named to TIME's List

Athletic Brewing's impact extends beyond sales numbers and market share.

The company was included in TIME's 2024 list of influential companies, recognizing its role in transforming drinking culture SOURCE. Athletic Brewing is number 32 on the list of the World's 50 Most Innovative Companies of 2025, according to Fast Company SOURCE.

These accolades acknowledge Athletic's broader cultural impact—pioneering a movement that's changing how modern adults approach drinking, not just selling a product category.

Challenges and Headwinds

Despite its success, Athletic Brewing faces legitimate challenges.

Competition is intensifying as major beer companies invest heavily in non-alcoholic offerings. AB InBev, Heineken, and other global players have deep pockets, established distribution networks, and brand recognition that could eventually erode Athletic's market leadership.

Production capacity constraints have forced Athletic to continually expand facilities. The company has grown 60 times over in San Diego alone, requiring constant capital investment to meet demand SOURCE.

Consumer education remains necessary. Despite explosive growth, non-alcoholic beer still holds only about 2% of worldwide beer market share SOURCE. Converting traditional beer drinkers requires ongoing marketing investment and product sampling.

Seasonal volatility creates operational challenges. The Dry January surge—15 million cans in four weeks—requires careful inventory management and production planning SOURCE.

The Path Forward: 500,000 Barrels and Beyond

Athletic Brewing's trajectory shows no signs of slowing.

After ranking as the eighth-largest craft brewery by volume in 2024, Athletic is on pace to cross the 500,000-barrel threshold by the end of 2025 SOURCE. With capacity to produce 1.2 million barrels per year, the company has room to more than double current production SOURCE.

The company's innovation pipeline—including Athletic Lite Lime & Salt, cocktail-inspired brews, and specialty collaborations like Side Stage Pale for Vans Warped Tour—demonstrates ongoing product development that expands category boundaries SOURCE.

Athletic's on-premise strategy is paying off, with sales up 26.4% in 2025 SOURCE. As 20% of Michelin-starred restaurants now carry Athletic products, premium positioning in high-end dining continues to build brand prestige SOURCE.

Conclusion: The Beer Revolution Without Alcohol

Bill Shufelt and John Walker set out to create exceptional non-alcoholic beer that people would choose for quality, not just because it lacked alcohol. Six years later, they've built America's eighth-largest craft brewery, captured 52% of the non-alcoholic craft beer market, and helped drive a global category expected to reach $50.8 billion by 2035.

Athletic Brewing proved that "craft beer" and "non-alcoholic" are not contradictory terms. The company's 185 taste awards—including beating traditional beers to become Supreme Champion at the International Beer Challenge—demolished assumptions about what non-alcoholic beer could be.

More importantly, Athletic demonstrated that a massive market exists for people who love beer culture, flavor, and community but don't want alcohol's effects. With 61% of Gen Z and Millennial consumers saying they'd choose non-alcoholic versions of their favorite beers, and 27% of young adults drinking non-alcoholic beverages weekly, Athletic identified and capitalized on a generational shift in drinking culture.

The company's success reflects broader trends: health consciousness, mindful drinking, wellness prioritization, and rejection of alcohol's negative effects. These aren't temporary fads—they're permanent changes in how younger generations approach alcohol.

Athletic Brewing is now valued at approximately $800 million, backed by Keurig Dr Pepper, and expanding production capacity to meet surging demand. The company outsells the next 100 non-alcoholic craft brands combined while competing successfully against global beer giants like AB InBev and Heineken.

At many craft breweries, you'll see sandal-clad guests sampling brews while scarfing down burgers. At Athletic Brewing's facilities, you won't find that scene SOURCE. The company focuses entirely on production, not taproom culture—a business model choice that reflects its different mission.

Athletic isn't trying to be a traditional craft brewery that happens to make non-alcoholic beer. It's pioneering an entirely new category—craft beer without alcohol—and proving that category can not only exist but thrive at massive scale.

The beer industry's future won't be dominated exclusively by non-alcoholic options. Traditional beer will remain popular for the foreseeable future. But Athletic Brewing's rise to eighth-largest craft brewer while selling zero alcohol demonstrates that a significant market exists for premium, flavorful, craft-quality beer without the alcohol.

As Gen Z and millennials continue gaining purchasing power, and as health consciousness becomes even more mainstream, Athletic Brewing is positioned to keep growing. The company that started in a garage could soon crack the top five craft brewers—an achievement that would have seemed impossible just a few years ago.

Athletic Brewing revolutionized beer not by changing what beer is, but by changing what beer can be. They proved you don't need alcohol to make great beer—you just need great brewing.