Crisp & Green’s Deal Would Put 33 Salad Restaurants Under a New Name
A familiar lunch counter may soon carry a different name. Crisp & Green announced on October 13, 2026, that it had agreed to acquire 33 Mad Greens and Snappy Salads restaurants from the Coors family’s Salad Collective, with plans to convert them to its own brand.
In the company announcement, Crisp & Green said the transaction, combined with planned openings, would put it on course for 100 restaurants by year-end. That is a projected milestone, not a claim that 100 locations are already operating. The Coors family will also become a strategic minority investor.
Nation’s Restaurant News reported that financial terms were not disclosed. The Denver Business Journal described a deal expected to close by year-end involving restaurants in Colorado, Texas and Arizona. An agreement and a completed conversion are separate events; customers should look for notices from their own restaurant.
For regular guests, the most important questions are smaller than the national restaurant count. Will a favorite bowl remain available? How will ordering, rewards and pickup work during a conversion? The announcement does not provide a complete store-by-store answer to those questions, and it would be premature to promise unchanged menus or benefits.
Our perspective is that converting existing restaurants brings a different challenge from opening an unfamiliar brand on an empty site. There is already a customer routine to protect. Clear notices, reliable hours and staff who can explain the transition may matter as much as a redesigned menu board.
The deal also illustrates how expansion can happen through existing dining rooms rather than entirely new construction. That can increase a chain’s reach quickly, but the customer experience still has to be rebuilt one location at a time. Watch the conversion announcements, not just the headline unit target.