The 7 & 7
The 7 & 7 Is the Two Ingredient Highball That Refuses to Disappear.
The 7 & 7 belongs to a category of cocktails built around simplicity rather than technique. The drink combines Seagram’s 7 Crown whiskey with 7UP over ice, creating a tall, easy drinking highball.
There is almost no barrier to making one. No shaker is required. There is no citrus to squeeze, syrup to prepare, or garnish to cut. The drink is assembled directly in the glass.
That simplicity is also the reason the formula works. Seagram’s 7 brings whiskey character while the lemon lime soda adds sweetness, carbonation, and dilution. The tall glass and ice keep the drink refreshing rather than turning the combination into a heavy whiskey serve.
For bartenders, the 7 & 7 is also a reminder that complexity and quality are separate ideas. Modern cocktail menus can involve infusions, clarifications, house syrups, specialty ice, and long ingredient lists. Those techniques can produce exceptional drinks, but a two ingredient highball can still succeed when the proportions and temperature are right.
Ingredients:
1 1/2 ounces Seagram’s 7 Crown whiskey
4 ounces 7UP
Ice
Method:
Fill a highball glass with ice.
Add the whiskey and 7UP.
Give the drink a gentle stir and serve immediately.