Specialty Coffee Keeps Its Place in the Daily Routine
Specialty coffee remains a major part of the American beverage routine. In June, the National Coffee Association reported that 47 percent of American adults had consumed specialty coffee the previous day, holding the record level reached in 2025.
The association also reported that 36 percent of past day specialty coffee drinkers had coffee prepared outside the home, compared with 23 percent of traditional coffee drinkers. Its specialty report uses January 2026 research from a nationally representative sample of 1,850 adults.
The Brunch God view
For a brunch restaurant, coffee deserves the same care as the first dish leaving the kitchen. A clear menu, consistent preparation and staff who can explain the options can make the order feel welcoming.
Be careful with the word specialty when reading the results. The NCA explains that its consumer survey definition includes several beverage types and is not simply a professional scoring standard. The research describes what people drink; it does not guarantee demand for every new item on a cafe menu.
Sources
Written by Brunch God. Source information checked September 27, 2026.